.overview
A packaging and identity project for a concept Japanese tea brand. The goal was to translate the philosophy of Japanese tea ceremony — precision, presence, minimalism — into a contemporary retail identity that could hold its own in both specialist and mainstream contexts.
The design system draws on Japanese craft traditions: restrained typography, negative space as an active design element, and a limited palette anchored in natural, earthy tones. Each SKU has a distinct colour code while maintaining a cohesive family feel.